Vaping Educational Resource Guide

In 2018, the Hawaii Prevention and Education Program in collaboration with Hawaii Public Health Institute: Coalition for a Tobacco-Free Hawaii developed Educational Resource Guides to provide facts, tips and resources for parents, educators, and other youth influencers to help address the dangerous surge of youth vaping in Hawaii.

OrangeRoc created an aesthetically appealing design with compelling, organized content and visually pleasing original infographics that accurately conveyed quantitative and qualitative health information and data. Over 46,000 printed Educational Resource guides were requested and distributed statewide in just six months.

Drowning & Injury Prevention

The Drowning and Aquatic Injury Prevention Advisory Committee brings together water safety experts and stakeholders to address drowning prevention and related issues in the state of Hawaii. 

With the launch of a new drowning prevention initiative, the Hawaii State Department of Health EMS and Injury Prevention System Branch tasked OrangeRoc with creating a logo to reflect and enhance prevention messaging.

Based on focus group feedback and the need for messaging to have a greater impact for both east- and west-bound tourists, OrangeRoc created a mascot that would become the visual representation to accompany the tagline and for a way to express other safety messages.

Bike Maui

After they won one of the exclusive contracts to operate organized tours within Haleakala National Park, Bike Maui and their sister company, Haleakala EcoTours, were looking to tune up their digital presence and create a coordinated marketing strategy.

OrangeRoc applied its creative range to visually unite two companies offering three ways to experience Maui. We developed a brand through companion logos, a collateral system, integrated eCommerce, and social media with paid digital advertising.

Operating several different styles of tours under different company names was causing confusion for tourists and tour resellers alike. OrangeRoc’s challenge was to unite the various companies as a family. We began by creating complementary logos, both following the same style, but with different color palettes with unique patterns that could be used on employee uniforms, tour gear to merchandise.

A new, fresh color palette with Hawaii-centric patterns was used across a wide range of materials, from brochures to print advertising to vehicle graphics. OrangeRoc managed the various social media platforms and built a refreshed digital presence for Bike Maui with a coordinated Google AdWords campaign.

Knowing how important resellers were to the success of the company, we produced and suggested reseller-targeted brochures, fact sheets, pricing sheets, targeted eblasts, posters and more.

Hope you have chance to explore Maui.

Your Ohana

Hawaii State Department of Health Home Visiting Services Unit is a network of 10 organizations providing child development knowledge and parenting support to new mothers and families across Hawaii.

Through multiple meetings and feedback from all the separate organizations in the network, OrangeRoc created a fresh identity for the new umbrella organization, called Your Ohana. This all-encompassing project included developing a name, logo, tagline and messaging.

OrangeRoc provided marketing, creative, and production services to draft, create, develop, and execute a brand strategy plan. We also created and executed digital media content, a Your Ohana website, social media platforms (Facebook, Instagram, YouTube), a printed brochure, and videos focused on the participant families.

OrangeRoc provided brand guidelines for the new Your Ohana brand and assets. Brand guidelines are an essential roadmap directing the use of visual and messaging elements to consistently represent brand standards. They ensure that everyone associated with an organization has the information they need to cohesively maintain a brand correctly for the long term.

GreeneWaters

OrangeRoc supported GreenWaters by creating a logo uniquely designed to represent the brand. We applied typography and graphic design expertise to a wide variety of collateral pieces: informational flyers, presentation folders,  direct mail, identity packages and digital outreach.

Outrigger Duke Kahanamoku Foundation

Since 1986, the Outrigger Duke Kahanamoku Foundation has been supporting Hawaii’s young men and women who embody what Duke believed in and stood for: Education, Athleticism, and the Aloha Spirit.

In honor of Duke’s 125th birthday, ODKF wanted to raise funds to continue the important work they do—furthering the education of Hawaii’s student athletes, supporting athletic events that encourage competition and sportsmanship, and perpetuating the legacy of a legend.

OrangeRoc was proud to apply our talent to redesigning DukeFoundation.org to help improve the communication with the Foundations constituents.

The Duke Foundation required access to portals for people to learn more about scholarships and grants.

The Foundation has awarded $125,000 in need-based scholarships to graduating high school seniors and current college students from across the state. Also, the Foundation awarded nearly $50,000 in grants to organizations and individuals that support the Hawaii waterman community, help develop Hawaii’s best ocean athletes, and connect local keiki to the ocean and beach activities.

In 2019, ODKF announced the first annual Duke’s Night, honoring Hawaii student-athletes. OrangeRoc took on the project pro-bono and created an integrated campaign to promote the event and generate ticket sales, ranging from postcards to social media to event programs and posters, utilizing artwork by Colin Redican.

Na Koa Regatta

The mission of the Regatta is to promote public awareness for wounded warriors, to support their families and increased opportunities for their employment.

Mental Health America of Hawaii

Mental Health America of Hawaii is an island institution for mental health advocacy and education, serving our community for over 70 years.