After they won one of the exclusive contracts to operate organized tours within Haleakala National Park, Bike Maui and their sister company, Haleakala EcoTours, were looking to tune up their digital presence and create a coordinated marketing strategy.
OrangeRoc applied its creative range to visually unite two companies offering three ways to experience Maui. We developed a brand through companion logos, a collateral system, integrated eCommerce, and social media with paid digital advertising.
Operating several different styles of tours under different company names was causing confusion for tourists and tour resellers alike. OrangeRoc’s challenge was to unite the various companies as a family. We began by creating complementary logos, both following the same style, but with different color palettes with unique patterns that could be used on employee uniforms, tour gear to merchandise.
A new, fresh color palette with Hawaii-centric patterns was used across a wide range of materials, from brochures to print advertising to vehicle graphics. OrangeRoc managed the various social media platforms and built a refreshed digital presence for Bike Maui with a coordinated Google AdWords campaign.
Knowing how important resellers were to the success of the company, we produced and suggested reseller-targeted brochures, fact sheets, pricing sheets, targeted eblasts, posters and more.
Hope you have chance to explore Maui.
Hawaii State Department of Health Home Visiting Services Unit is a network of 10 organizations providing child development knowledge and parenting support to new mothers and families across Hawaii.
Through multiple meetings and feedback from all the separate organizations in the network, OrangeRoc created a fresh identity for the new umbrella organization, called Your Ohana. This all-encompassing project included developing a name, logo, tagline and messaging.
OrangeRoc provided marketing, creative, and production services to draft, create, develop, and execute a brand strategy plan. We also created and executed digital media content, a Your Ohana website, social media platforms (Facebook, Instagram, YouTube), a printed brochure, and videos focused on the participant families.
OrangeRoc provided brand guidelines for the new Your Ohana brand and assets. Brand guidelines are an essential roadmap directing the use of visual and messaging elements to consistently represent brand standards. They ensure that everyone associated with an organization has the information they need to cohesively maintain a brand correctly for the long term.
OrangeRoc supported GreenWaters by creating a logo uniquely designed to represent the brand. We applied typography and graphic design expertise to a wide variety of collateral pieces: informational flyers, presentation folders, direct mail, identity packages and digital outreach.
Since 1986, the Outrigger Duke Kahanamoku Foundation has been supporting Hawaii’s young men and women who embody what Duke believed in and stood for: Education, Athleticism, and the Aloha Spirit.
In honor of Duke’s 125th birthday, ODKF wanted to raise funds to continue the important work they do—furthering the education of Hawaii’s student athletes, supporting athletic events that encourage competition and sportsmanship, and perpetuating the legacy of a legend.
The mission of the Regatta is to promote public awareness for wounded warriors, to support their families and increased opportunities for their employment.
Mental Health America of Hawaii is an island institution for mental health advocacy and education, serving our community for over 70 years.
The Hawaii Catholic Schools office works to foster the Catholic identity and operational vitality of the Catholic Schools in the Diocese of Honolulu.
In early 2015, Locations real estate company went through a complete restructuring of its brand, as it changed its name and affiliation from Prudential Locations to Locations.