Hawaii Tobacco Quitline

The Hawaii Tobacco Quitline provides resources for community organizations to create and maintain a Hawaii free from tobacco use, addiction, and exposure to second-hand smoke.

The Hawaii Tobacco Quitline launched a new campaign in 2014 focused on success stories with former smokers who used the service. The integrated campaign launched with television, radio, public relations, out-of-home vehicles, transit ad and online methods – and features updated branding and an overall look and feel designed specifically to appeal to residents of Hawaii who use tobacco. The message sets have been tested in research and deployed with an evidence-based methodology for creative execution.

In 2018, Educational Resource Guides were developed to provide facts, tips and resources for parents, educators, and other youth influencers to help address the dangerous surge of youth vaping in Hawaii.

OrangeRoc created an aesthetically appealing design with compelling, organized content and visually pleasing original infographics that accurately conveyed quantitative and qualitative health information and data. Over 46,000 printed Educational Resource guides were requested and distributed statewide in just six months.