Your Ohana

Hawaii State Department of Health Home Visiting Services Unit is a network of 10 organizations providing child development knowledge and parenting support to new mothers and families across Hawaii.

Through multiple meetings and feedback from all the separate organizations in the network, OrangeRoc created a fresh identity for the new umbrella organization, called Your Ohana. This all-encompassing project included developing a name, logo, tagline and messaging.

OrangeRoc provided marketing, creative, and production services to draft, create, develop, and execute a brand strategy plan. We also created and executed digital media content, a Your Ohana website, social media platforms (Facebook, Instagram, YouTube), a printed brochure, and videos focused on the participant families.

OrangeRoc provided brand guidelines for the new Your Ohana brand and assets. Brand guidelines are an essential roadmap directing the use of visual and messaging elements to consistently represent brand standards. They ensure that everyone associated with an organization has the information they need to cohesively maintain a brand correctly for the long term.