Na Koa Regatta
The mission of the Regatta is to promote public awareness for wounded warriors, to support their families and increased opportunities for their employment.
The Na Koa Wounded Warrior Canoe Regatta 2016 will be hosted by Hawaii Chapter of the Association of the United States Army (AUSA) on August 20, 2016. The Regatta is a part of Waikiki’s Premier Ocean Sports Festival, Duke’s OceanFest. Originally launched in 2009, the Na Koa events have expanded to include a Na Koa Wounded Warrior Reception, a Hawaii Warrior Job Fair, and the Na Koa Wounded Warrior Canoe Regatta.
The number of wounded warriors and their families participating in the events has increased tremendously. Hawaii’s Gold Star Families have also been included as a critical element of the events, as our community remembers our fallen and respects the sacrifices of their loved ones. The Na Koa events bring our community together to honor our wounded and their families. These events offer a strong statement of support, with corporate and individual sponsorships, and the participation of our government officials, military leaders, business and community leaders, and the general community. Funds raised through this effort help our Hawaii Chapter of AUSA to support our wounded warriors and their families throughout the year.
The Hawaii Chapter of the Association of the United States Army came to OrangeRoc with a challenge to find an efficient solution for one Na Koa Regatta volunteer to manage three separate manual methods of activities.
OrangeRoc was excited to use our talent and provide a simple digital platform for Na Koa Regatta nakoaregatta.org to manage their team registrations, reception ticket sales and event sponsorship system integrated with a payment gateway. The idea was to move from manual work each year to a digital presence branded with their message, integrated into an existing regional sports management platform that is built to support races and recreation.
The solution was successful and allowed the client to sell out of all of the races in a record amount of time.
“When I was looking for a Marketing Agency to help us with reaching out to the public, I visited several companies in downtown Honolulu,” said Matthew McCarville, Hawaii Chapter Association of United States Army, Vice President. “OrangeRoc was not only responsive and met with me immediately, but recommended solutions that fit within our limited budget.”
In total there are 80 teams registered, 191 participants and 800+ spectators attending the event.
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