Hawaii First goes above and beyond typical community association management duties and provides customized financial, record keeping and communications solutions. OrangeRoc was asked to reposition Hawaii First as brand that customers would see as professional, polished, and trustworthy. We refreshed the identity, collateral and advertising package, produced an award-winning animated commercial and reinvented its website. Turn of the century maritime imagery highlighted Hawaii First’s commitment to the islands and set them apart from the competition.
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