Drowning & Injury Prevention
The Drowning and Aquatic Injury Prevention Advisory Committee brings together water safety experts and stakeholders to address drowning prevention and related issues in the state of Hawaii.
With the launch of a new drowning prevention initiative, the Hawaii State Department of Health EMS and Injury Prevention System Branch tasked OrangeRoc with creating a logo to reflect and enhance prevention messaging.
Based on focus group feedback and the need for messaging to have a greater impact for both east- and west-bound tourists, OrangeRoc created a mascot that would become the visual representation to accompany the tagline and for a way to express other safety messages.
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