December 19, 2013
The combination of business acumen, education, design skills, and boundless energy has led Melinda through her career in advertising and marketing. Her path has included vast geographic and cultural diversity, giving her a broad perspective of demographics, consumer behavior and emotional responses to brands.
Being a founder and executive creative director for two firms, OrangeRoc in Hawaii and Danhausen Group in Southern California, Melinda has had the opportunity to watch marketing trends change and emerge with new media channels.
OrangeRoc specializes in providing dynamic creativity with a purpose – backed by research and strategic planning to meet corporate goals. Fully immersing herself in clients’ business objectives before marketing their products and services, Melinda takes pride in looking at the entire scope, both analytically and tactically, to capture the best method to inspire consumer emotion and action. Notable clients include Black and Decker, The Fairmont Orchid, Locations, Bodhtree Solutions, and Tomy Toys.