KILIMANJARO RIFLES

Kilimanjaro Rifles is a new full-custom, big game hunting rifle manufacturer that is handcrafting some of the most beautiful and accurate rifles in the industry. They needed a complete identity to help the hunting world learn about and gain interest in this exciting new company. OrangeRoc set our sights on developing a signature logo, tagline, identity package, and collateral to match the upscale, sporty, masculine and outdoorsy feeling that Kilimanjaro customers embody. Next, we designed and developed an extensive website that gave hunters a flavor of an African safari and also a detailed breakdown of how these amazing rifles are designed and built, walking a potential customer through the process of creating their own custom rifle. We continued the rollout of the Kilimanjaro brand with a trade show booth, clothing and rifle accessories. The results of OrangeRoc’s efforts have hit the bulls-eye and Kilimanjaro has gained a huge following in the first year in business. The industry is taking notice and customers are placing orders for these one-of-a-kind functional works of art, which can take upwards of a year to produce.