Orangeroc Sings About The Opera!
OrangeRoc is excited to debut the promotional marketing material for Hawaii Opera Theatre’s (HOT) 2011 season. Creating a unique voice for this year’s three operas has been exciting to say the least – it has been a season filled with tragedy, farce, love, and beauty. Our goal, to help attract a fresh audience and new members to HOT, has lead us to push the creativity in their marketing. Each visual execution beautifully expresses the feeling and storyline of its opera.

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The resulting key visuals were rolled out into many marketing executions to keep members informed as well as help generate excitement and ticket sales. Along with direct mail and ads promoting the opera, OrangeRoc also created a new social website called HOTHubHawaii.org. This “social hub” encourages opera fans to join discussions about the performances and HOT in general. The results have far exceeded client expectations. Working with HOT has been worthy of a standing ovation!

Visit www.HOTHubHawaii.org or
buy tickets online at www.hawaiiopera.org

808-792-3077 | orangeroc.com