Email Marketing Designed and Optimized by OrangeRoc
Email Marketing is an important part of your marketing-communications mix. While mass media and public relations efforts communicate with the general population; email marketing delivers a message to a specific content with permission. We recommend that our clients take the time to communicate with their customers in a sincere and personal way. It’s one method to ensure that your company is building customer loyalty.
Some Fast Facts:
- Your database is key. Your company should be keeping records of individuals who have granted you permission to stay in touch.
- Segmentation of your database helps craft a specific message for the intended audience.
- Effective email marketing requires a communication strategy with material released either once a month or once a quarter. Don’t be annoying by sending to many offers or updates. Be respectful and gage the appropriate amount of information you distribute.
- Emails need to be interactive, informative or entertaining.
- Visually creative and easy to read layouts are the most inviting to the eye. Utilizing cookie-cutter templates does nothing to support the uniqueness of your brand. Templates leave the impression that you look like anyone under the sun except with a different logo.
- Be tactical with links to time-sensitive offers. Strive to make your offer benefit the recipient if they choose to interact.
- Encourage engagement with your social media outlets.
- Consider your “landing environment” (where people end up if they choose to click on your email) and make sure you keep it up-to-date.
- The maturity rate on an email is about 5 days. We encourage you to always read the report and take action.
- Take action and measure the results.
