Commercial art must be vigilant over color trends for the season as well as for decades. When designing logos and corporate identity packages we need to reflect not only the attitude and personality of the company, but also the color theory that applies – all while being conscience of the years color forecast and trends. Promotional items or marketing materials with a shorter shelf life should pay closer attention to the current trends. As designers, once we have overall awareness of an array of color information we also need to review the buyer profile and specifically target that audience for color cues that trigger a positive response.
This year’s spring and summer color trends seem to be filled with warm hopeful hues across the color palette – Red with blue undertones, Green as natural grass, Yellow warm and buttery, Blue with a cast of green or purple.

For more information about color trends, follow these links:
http://www.fashiontrendsetter.com/downloads/Lenzing-Trends-Autumn-Winter-2010-11.pdf
http://www.pantone.com/downloads/articles/pdfs/Pantone-FCR-sp2010f.pdf

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