I was sitting in my room, rummaging through my purse looking for my pen, when I realized how much ‘junk’ I had in there. As I sorted through some things I started to wonder why I had purchased the items that had collected at the bottom of my bag.

Before I started working for OrangeRoc I don’t think I would have given it a second thought but now I’ve realized that for me, the items that I purchase end up at the bottom of my bag for the same basic reason… design or packaging. I have about 7 pens in my one purse, all of which are the same brand. The first reason for me purchasing this brand of ink pen? The look, the way it writes ranks third and the price, dead last. I also found that I have 2 different lip balms. One of which was reasonable in price and served the purpose of winter days and chapped lips. The other was purchased because it came in a little silver tin with a cute label, and cost of $7.50 was NOT one of the reasons for the purchase, and although it works great for chapped lips, I have to be honest and say that I hardly ever use it. If I had to be totally honest, I’d have to admit to making the purchase just so I could have the cute little shopping bag with the purple dragonfly on it. I guess it goes to show that sometimes it’s the packaging that gets us and not necessarily functionality or necessity.

From a consumer to all you businesses out there… Branding as well as packaging are both key players in a company and it’s marketing.

This entry was posted on Monday, January 25th, 2010 at 7:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.