We at OrangeRoc just completed a photo shoot for Big Island Delights. It was a treat; not only did we get to work with all kinds of delicious treats:

But we were also able to work with a totally talented team including Kyle Rothenborg, photographer with assistant Jon Alvarez, Karen Jones, food stylist and, of course, our own talented team Melinda, Mike, Chanelle, Andy and Mike Ito. Everyone pitched in — our team is awesome at that.

It is really interesting how many plates and props you end up needing for a shoot like this. We must have resourced a hundred different plates, and used a couple dozen of them. And at one point we had to do a couple of takes to get the milk flow just right on a shot:

There were a few “tricks” used along the way… blow-torch-the-chocolate-to-make-it-smooth-and-shiny-right-out-of-the-oven looking and then there was the quarters-to-prop-up-the-cookies and even the soap-in-the-coffee-to-make-bubbles trick.

Good times!

OrangeRoc is very proud of two of our clients who participated in The Molokai 2 Oahu Paddleboarding Word Championships which just took place on July 25th, 2010. This was the 14th annual running of the race that crosses the Ka Iwi Channel which separates the Islands of Molokai and Oahu. This 32 mile journey across the 2300 foot deep channel has challenged athletes since the first organized outrigger race in 1952.

Dr. Michael Bennett, founder and president of Retina Institute of Hawaii made a strong showing in the 40+ Men’s Individual Paddleboard Division coming in 9th with a time of 6:46:02. An avid waterman, Dr. Bennett loves nothing more than spending time on the ocean when he is not performing cutting edge retina procedures on his patients. He said this channel crossing was one of the hardest things he has ever done.

Todd Bradley, one of the co-owners of C4 Waterman lives and breathes the waterman way of life, making it not only is hobby but also his career, helping to design and sell Stand Up Paddle surf boards and paddles. It’s a natural that Todd would be a participant at this event. With more Molokai Channel crossings to his name than years on Earth, you could be excused for thinking that Todd Bradley could paddle the Molokai2Oahu paddleboard race blind-folded; 2010 was his 53rd crossing at 50 years of age. But through all his seafaring, Bradley has learned two things when it comes to the ocean: No two days are the same; and the Molokai Channel isn’t always 32 miles across! The course you take, the swells you ride, and currents you battle can make the journey far longer. This year Todd made the crossing with his son Christian in the Male 2-Person Stand Up Division, finishing 2nd with a time of 5:14:29.

We are all amazed that they just finished the race. It seems like something super-human.

Congratulations again to Mike, Todd, and Christian – You guys ROC !!

Or maybe it should be the power a good story.

Many of you may not know but along with being part of the OrangeRoc creative team, I also serve as a Tech Sergeant  in the Hawaii Air National Guard, working as a Broadcast Journalist for the past 8 years.

This month has been busy one for me, having spent 3 weeks away from my OrangeRoc family in support of Hawaii Air National Guard operations. I am truly grateful for their support.

The second mission of the month involved documenting marijuana eradication missions on Guam with the DEA.

There were several moments I really could not believe what I was doing. I had fun shooting and editing in such a challenging environment, but the trip for me would have been useless if the news of this mission did not go anywhere, and it was important that the message got out. Once the “news package” got approved for release, I was able to upload to the Military’s video distribution site where the “package” got picked up by the Pentagon News Channel, a news program with 5.8 million viewers. Now that’s a lot of eyeballs looking at my work.

HooRah!!

In this post I would just like everyone to get to know me a little  better, since I didn’t really formally introduce myself last post…here it goes!

I’m Joanna, and I am going to be a junior at HPU this semester. It’s been a great time. I have probably changed my major 5 times at least, but I finnally think advertising is something I feel I will like doing for a career, I also really enjoy journalism and photography. My dream is to one day have an article in National Geographic, maybe instead it will be an advertisement I made! (that would be pretty rad too.) Another dream of mine is to work for disney, I think there are really alot of possibilites because they are such a transnational company. I always wanted to be one of the princesses at the park or do singing voiceovers for the pixar animation movies. I hope that I can do something great in my life time. Before I die I want to help animals who have been abandoned, if it weren’t for my small little studio I’d adopt every animal I could. I would also love to travel again in a community outreach program as i did in 2004 with Blue Lake Choir. I love to sing opera and one day I hope to see andrea bocelli and sarah brightman.

What dreams do you have?

I have been learning a lot interning at OrangeRoc. I worked on application stickers today on the boxes for a company and their convention coming up. I’m glad we have them done and I could help in some way with that project. This afternoon I have been filing and doing office-keeping stuff. I realized that organization is just as important as being a creative thinker. I have been currently working on the Total Life Recovery journal for the Sappi Contest. The other day I searched for royalty free images to put into the journal. Melinda guided me towards a style that would probably fit better, I was choosing pictures with a lot going on but I think in this case ‘less is more.’ We have been working hard to Pandora, from movie soundtracks to backstreet boys, Mike’s fav channel ( I even caught him dancing a bit to spice girls =D ). Thank goodness its Friday! Can’t wait for the sparklers and good grilling! God Bless America.