Sample case study from Hawaii International Film Festival.
 


Archive for September, 2009

Did You see that?

Tuesday, September 29th, 2009
What Do You See?

What Do You See?

 
My own personal take on the question that OrangeRoc posed in the 2009 Hawaii International Film Festival marketing campaign… “What do you see?”
 
I had taken my children hiking a few weekends ago and they left me in awe with everything that they found beautiful and exciting. All the little things that I probably wouldn’t have noticed, had them intrigued. Here’s the story to the picture that I decided to share.
 
My ‘monsters’ were ahead of me the entire hike, just having a great time, when I noticed that they had come to a stop and was staring up at this tree that was “broken”. I finally caught up to them, and asked what they were looking at. My son, who’s 4, looks at me wide eyed and says… “Oh, mommy, look at that tree. It’s broken, and  look at that tree trying to climb back up to where he fell down from. It’s AWESOME!!!! But we have to be quiet because he has to pretend to be a tree, lets go so he can finish climbing that other tree.” Can you believe that it took me about 5 to 10 minutes to try and figure out what he was talking about? After giving up, I decided to take a picture and figure it out later. At the end of the hike, we sat and had lunch and as I was looking at the pictures that I had taken…. I finally saw it. A tree climbing another tree. I am still taken back by the pure creative and imaginative thoughts of a child.
Do You See It Now?

Do You See It Now?

Geek Alert! OrangeRoc provides you with a Tech Speak-PSA

Tuesday, September 29th, 2009

old-computer-thumb2

In our ongoing attempt to keep our blog followers, friends and clients informed on the latest in technology and to make sure you are not using outdated language we are including a reprint of an article from Business Week by Carolyn Duffy Marsan. I have to admit that technology and I seldom get along, most computer terms breeze right by me and I get almost always get a glazed over look on my face when our resident tech guy Andy tries to talk tech with me.  Hopefully most of what follows you will have some understanding about. And if not I’m right there with you. My family was the last on the block to get a microwave oven and a VCR so I guess being behind the technology curve is in my DNA…wait…I’ve had my iPhone for over 2 years so maybe I’m evolving!! Hooray!!

12 Words You Can Never Say in the Office

If you’re old enough to understand the reference in this headline — George Carlin, anyone? — then you’re old enough to need a refresher course when it comes to talking about technology.

We’ve put together a list of outdated tech terms, phrases that you shouldn’t be using at work anymore because they will make you seem old. This is especially true if you’re looking for a new job. For example, on an interview, you should be talking about “cloud computing,” not “ASPs” even though they are basically the same thing.

This list is useful for 20-somethings, too. Now when the senior person in the office uses one of these terms, you’ll know what he’s talking about.

1. Intranet

Popular in the mid-90s, the term “intranet” referred to a private network running the Internet Protocol and other Internet standards such as the Hypertext Transfer Protocol (HTTP). It was also used to describe an internal Web site that was hosted behind a firewall and was accessible only to employees. Today, every private network runs IP. So you can just use the term virtual private network or VPN to describe a private IP-based network.

2. Extranet

An “extranet” referred to private network connections based on Internet standards such as IP and HTTP that extended outside an organization, such as between business partners. Extranets often replaced point-to-point electronic data interchange (EDI) connections that used standards such as X12. Today, companies provide suppliers, resellers and other members of their supply chain with access to their VPNs.

3. Web Surfing

When is the last time you heard someone talk about surfing the Web? You know the term is out of date when your kids don’t know what it means. To teens and tweens, the Internet and the World Wide Web are one and the same thing. So it’s better to use the term “browsing” the Web if you want to be understood.

4. Push Technology

The debate over the merits of “push” versus “pull” technology came to a head in 1996 with the release of the PointCast Network, a Web service that sent a steady stream of news to subscribers. However, PointCast and other push technology services required too much network bandwidth. Eventually, push technology evolved into RSS feeds, which remain the preferred method for publishing information to subscribers of the Internet. RSS stands for Really Simple Syndication.

5. Application Service Provider (ASP)

During this decade, the term “Application Service Provider” evolved into “Software-as-a-Service.” Both terms refer to a vendor hosting a software application and providing access to it over the Web. Customers buy the software on a subscription basis, rather than having to own and operate it themselves. ASP was a hot term prior to the dot-com bust. Then it was replaced by “SaaS.” Now it’s cool to talk about “cloud computing.”

6. Personal Digital Assistant (PDA)

Coined by former Apple CEO John Sculley back in 1992 when he unveiled the Apple Newton, the term “personal digital assistant” referred to a handheld computer. PDA was still in use in 1996, when the Palm Pilot was the hottest handheld in corporate America. Today, the preferred generic term for a handheld like a Blackberry or an iPhone is a “smartphone”.

7. Internet Telephony

You need to purge the term “Internet telephony” from your vocabulary and switch to VoIP, for Voice over IP. Even the term VoIP is getting old-fashioned because pretty soon all telephone calls will be routed over the Internet rather than the Public Switched Telephone Network. It’s probably time to stop referring to the PSTN, too, because it is headed for the history books as all voice, data and video traffic is carried on the Internet.

8. Weblog

A blog is a shortened version of “Weblog,” a term that emerged in the late 1990s to describe commentary that an individual publishes online. It spawned many words still in use such as “blogger” and “blogosphere.” Nowadays, few people have time to blog so they are “microblogging,” which is another word that’s heading out the door as people turn Twitter into a generic term for blasting out 140-character observations or opinions.

9. Thin Client

You have to give Larry Ellison credit for seeing many of the flaws in the client/server computing architecture and for popularizing the term “thin client” to refer to Oracle’s alternative terminal-like approach. In 1993, Ellison was touting thin clients as a way for large organizations to improve network security and manageability. Although thin clients never replaced PCs, the concept is similar to “virtual desktops” that are gaining popularity today as a way of supporting mobile workers.

10. Rboc

In 1984, the U.S. government forced AT&T to split up into seven Regional Bell Operating Companies [RBOCs] also known as Baby Bells. Customers bought local service from RBOCs and long-distance service from carriers such as AT&T. Telecom industry mergers over the last 15 years have formed integrated local- and long-distance carriers such as AT&T, Verizon and Qwest. This makes not only the term RBOC obsolete, but also the terms ILEC for Incumbent Local Exchange Carrier [i.e., GTE] and CLEC for Competitive Local Exchange Carrier [i.e., MFS].

11. Long-Distance Call

Thanks to flat-rate calling plans available from carriers for at least five years, nobody needs to distinguish between local and long-distance calls anymore. Similarly, you don’t need to distinguish between terrestrial and wireless calls because so many people use only wireless services. Like pay phones, long-distance calls — and their premium prices — are relics of a past without national and unlimited calling plans.

12. World Wide Web

Nobody talks about the “World Wide Web” anymore, or the “Information Superhighway,” for that matter. It’s just the Internet. It’s a distinction that Steve Czaban, the popular Fox Sports Radio talk show host, likes to mock when he refers to the “Worldwide Interweb.” Nothing dates you more than pulling out one of those old-fashioned ways of referring to the Internet such as “infobahn” or “electronic highway.”

OrangeRoc enters the Hawaii 5-O

Tuesday, September 22nd, 2009

OrangeRoc is excited to have entered some of our latest work into the Hawaii 5-O competition. Here are some close-ups of some of the entries:

hawaii-5-o-blog-post
The Hawaii 5-O is the AIGA Honolulu Chapter and Hawai‘i’s Printers Design Competition and Award Show. It is a way to celebrate excellence in design and printing in Hawaii. The winning selections will be announced at the Hawaii’s 5-O Award Show on Friday, November 6, 2009. Keep your fingers crossed for us!

Never miss an opportunity to connect:

Thursday, September 17th, 2009

copy_good2

Copy is not just for ads, brochures, and websites.

Put some personality into your packaging.

Speak to me. Tell me a joke. Tell me a story. Illuminate me on that goes in to your product, or service. Connect with me, the consumer. I love to read copy on packaging, good copy makes a connection and I will often go back. You can also do this on your menus. You have a captive audience so take time to tell them some thing, it shows you care. There are a couple of companies that a are good at this but for the most part I have seen a decline in the quality and even the presence of copy on packaging. This is a wasted opportunity, to endear yourself with the person who chose to purchase your product. They made the choice, so show some gratitude. Above is a a good example Monster has a new can, that is pretty cool, but the story they told adds personality, and attitude.




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