Today’s post is a reprint of our Febuary 09 e-blast that we just sent out to our OrangeRoc extended ohana- clients, vendors, colleagues, business associates, friends and family. This month we’ve been thinking a lot about a company’s mission and how it relates to their marketing efforts. What is our mision?

OrangeRoc’s mission is to build and steward powerful and enduring brands. We are relentless in identifying and implementing ideas that are meaningful, believable and memorable. These ideas should be single-minded in expressing a brand across all marketing communications.

Please enjoy our latest entry related to mission and marketing:

We LOVE sharing our innovative marketing, design and advertising ideas with you.

XOXO

Terri, Melinda, Rachelle, Mike, Andy & Laura

OrangeRoc is excited because we recently finished creating two :15 TV commercials for the Fairmont Orchid on the Big Island. One spot highlights the property and one spot highlights the amenities. :15 sec spots are some of the hardest pieces of creative any agency is asked to produce because of the limited time you get to express a clear message. Please have a look and let us know what you think. Better yet book your next Hawaii getaway at The Fairmont Orchid and tell them you made your decision in part due to all the hard work and creative juice from OrangeRoc. Aloha!!