We at OrangeRoc just completed a photo shoot for Big Island Delights. It was a treat; not only did we get to work with all kinds of delicious treats:
But we were also able to work with a totally talented team including Kyle Rothenborg, photographer with assistant Jon Alvarez, Karen Jones, food stylist and, of course, our own talented team Melinda, Mike, Chanelle, Andy and Mike Ito. Everyone pitched in — our team is awesome at that.
It is really interesting how many plates and props you end up needing for a shoot like this. We must have resourced a hundred different plates, and used a couple dozen of them. And at one point we had to do a couple of takes to get the milk flow just right on a shot:
There were a few “tricks” used along the way… blow-torch-the-chocolate-to-make-it-smooth-and-shiny-right-out-of-the-oven looking and then there was the quarters-to-prop-up-the-cookies and even the soap-in-the-coffee-to-make-bubbles trick.
OrangeRoc is very proud of two of our clients who participated in The Molokai 2 Oahu Paddleboarding Word Championships which just took place on July 25th, 2010. This was the 14th annual running of the race that crosses the Ka Iwi Channel which separates the Islands of Molokai and Oahu. This 32 mile journey across the 2300 foot deep channel has challenged athletes since the first organized outrigger race in 1952.
Dr. Michael Bennett, founder and president of Retina Institute of Hawaii made a strong showing in the 40+ Men’s Individual Paddleboard Division coming in 9th with a time of 6:46:02. An avid waterman, Dr. Bennett loves nothing more than spending time on the ocean when he is not performing cutting edge retina procedures on his patients. He said this channel crossing was one of the hardest things he has ever done.
Todd Bradley, one of the co-owners of C4 Waterman lives and breathes the waterman way of life, making it not only is hobby but also his career, helping to design and sell Stand Up Paddle surf boards and paddles. It’s a natural that Todd would be a participant at this event. With more Molokai Channel crossings to his name than years on Earth, you could be excused for thinking that Todd Bradley could paddle the Molokai2Oahu paddleboard race blind-folded; 2010 was his 53rd crossing at 50 years of age. But through all his seafaring, Bradley has learned two things when it comes to the ocean: No two days are the same; and the Molokai Channel isn’t always 32 miles across! The course you take, the swells you ride, and currents you battle can make the journey far longer. This year Todd made the crossing with his son Christian in the Male 2-Person Stand Up Division, finishing 2nd with a time of 5:14:29.
We are all amazed that they just finished the race. It seems like something super-human.
Congratulations again to Mike, Todd, and Christian – You guys ROC !!
Many of you may not know but along with being part of the OrangeRoc creative team, I also serve as a Tech Sergeant in the Hawaii Air National Guard, working as a Broadcast Journalist for the past 8 years.
This month has been busy one for me, having spent 3 weeks away from my OrangeRoc family in support of Hawaii Air National Guard operations. I am truly grateful for their support.
The second mission of the month involved documenting marijuana eradication missions on Guam with the DEA.
There were several moments I really could not believe what I was doing. I had fun shooting and editing in such a challenging environment, but the trip for me would have been useless if the news of this mission did not go anywhere, and it was important that the message got out. Once the “news package” got approved for release, I was able to upload to the Military’s video distribution site where the “package” got picked up by the Pentagon News Channel, a news program with 5.8 million viewers. Now that’s a lot of eyeballs looking at my work.
In this post I would just like everyone to get to know me a little better, since I didn’t really formally introduce myself last post…here it goes!
I’m Joanna, and I am going to be a junior at HPU this semester. It’s been a great time. I have probably changed my major 5 times at least, but I finnally think advertising is something I feel I will like doing for a career, I also really enjoy journalism and photography. My dream is to one day have an article in National Geographic, maybe instead it will be an advertisement I made! (that would be pretty rad too.) Another dream of mine is to work for disney, I think there are really alot of possibilites because they are such a transnational company. I always wanted to be one of the princesses at the park or do singing voiceovers for the pixar animation movies. I hope that I can do something great in my life time. Before I die I want to help animals who have been abandoned, if it weren’t for my small little studio I’d adopt every animal I could. I would also love to travel again in a community outreach program as i did in 2004 with Blue Lake Choir. I love to sing opera and one day I hope to see andrea bocelli and sarah brightman.
I have been learning a lot interning at OrangeRoc. I worked on application stickers today on the boxes for a company and their convention coming up. I’m glad we have them done and I could help in some way with that project. This afternoon I have been filing and doing office-keeping stuff. I realized that organization is just as important as being a creative thinker. I have been currently working on the Total Life Recovery journal for the Sappi Contest. The other day I searched for royalty free images to put into the journal. Melinda guided me towards a style that would probably fit better, I was choosing pictures with a lot going on but I think in this case ‘less is more.’ We have been working hard to Pandora, from movie soundtracks to backstreet boys, Mike’s fav channel ( I even caught him dancing a bit to spice girls =D ). Thank goodness its Friday! Can’t wait for the sparklers and good grilling! God Bless America.
OrangeRoc is thrilled to announce that we have won four marketing awards in the past month. The first is a Key Art Award from the Hollywood Reporter for the 2009 HIFF trailer we created in collaboration with Hyperspective Studios. Only one award was given in this category and we are honored to receive it.
We also received three Telly Awards (One bronze for the same HIFF trailer just mentioned and one silver for our 2008 HIFF trailer) Finally the third Telly (a bronze) was for a television commercial we created for Hawaii stone company Bella Pietra
We thank all of our clients for allowing us to create award-winning work for them.
Also never forget that we have many more ideas to share.
Advertising Awards 101:
The Key Art Awards honor the year’s finest advertising and marketing for the film industry, and The Telly’s honor the best audio/visual advertising and marketing that is created only for regional markets.
In Honolulu, Hawaii, at the Royal Hawaiian in the early ’90s, I met Guy Laliberté, founder of Cirque du Soleil, and one of his close friends sitting outside on a beautiful sunny day. It was your typical conversation. We exchanged a few smiles and started discussing life. I distinctly remember when I asked, “What brought you here to Hawaii?” Guy replied, “Business travel. I have started a circus, but it’s different.” Since the only circus I knew had elephants and clowns, I asked if they were part of his circus. He immediately said, “No. Our circus is all with theatrical people, themed and entertaining. It’s about the people and not the animals in this time.”
It was about at that moment that I thought, “Wow, this is a different pick-up line.” So in order to dismiss my own insane thought, I asked, “Do you have pictures or a brochure?” Guy or his friend—I cannot remember his name, but I remember he had dark brown hair with a longer-cut style—said they thought they had one left. I thought one. This story was even funnier with only one brochure and traveling on business. Anyway, we all agreed to go and look for the one brochure and have a mimosa together. Nevertheless, they never found the only brochure, and I never really believed there was a new circus coming to town without animals.
Japan was where my next encounter with Guy Laliberté and Cirque du Soleil took place. I was visiting with friend Mitsuhito Owada and his family. Mitsu’s father was a prominent businessman for Fuji Television. Mitsu, I and his father were at their home in Japan having a conversation limited to language barriers. So instead of trying to explain Owada San popped in a VCR tape (yes, it was the ’90s). Up pops Guy’s face, and he is introducing the show Cirque du Soleil. I remember his face and the name. Wow, this was incredible! It was about a year before that I had been sitting at the Royal Hawaiian and listening to his dream. What’s even more amazing is that Mitsu’s father had tickets for us to go see the show in Tokyo. Since that time, I have seen Cirque du Soleil in several cities across the United States, including the show “O” in Las Vegas at the Bellagio.
The moral of the story is, never underestimate a dream or the person who has it. Believe. Preserve and cherish the moment when someone shares a new idea or vision.
OrangeRoc is teaming up with The Hawaii International Film Festival again this year to create their advertising, marketing and trailer for the 30th Anniversary Season happening in October. This years creative theme involves hula dancers and we are beginning our casting right now. We are looking for a total of three dancers:
1) Small girl aged 6-9ish
2) Teen girl aged 13-18ish
3) Adult female aged 30-45ish
The key to casting the three dancers will be based on decent dancing ability but more importantly that they all resemble each other. The three dancers will represent the same person that has aged 30 years so the three dancers when standing next to each other should have the same “look” just at different ages. (The pictures above are not a good example as they are not similar enough looking but the ages are representative of what we are thinking.) We know this is going to be tricky finding the right three dancers but we’re confident you are out there.
If you’d like to apply for these non-paying but highly visible rolls please give us a call at 808-792-3077 or email us at mike@orangeroc.com. We look forward to hearing from you. Aloha!
The scoop from the IT department at the University of Wisconsin suggests that changing fonts on your computer documents from the default of “Arial” to “Century Gothic” will save 30% less ink in printouts. Arial was designed in 1982 by Monotype foundry. Century Gothic was also designed by Monotype foundry but about a decade later in 1991. Of course, we are supposed to be a paperless society without having the need for paper. Thank goodness for the IPad.
OrangeRoc saves ink and paper by conducting our team meetings digitally form our conference room. Agendas and status reports are reviewed weekly on the flat screen with only one print out necessary. However, despite all the new technology swirling around us, nothing can beat the paper printout for reviewing, critiquing, and exploring new creative ideas.
To celebrate the 2010 Hawaii International Film Festival Spring Showcase (April 16-22) and our continued marketing partnership with them, we created a fun promotion called “Rate Your Day.” It’s a spin on the movie ratings system. We all have days we could label as G, PG, R, and X depending on our mental state and the people and events affecting us. If you visit www.orangeroc.com/ratings and click on the button corresponding to your mood, you will be able to download a corresponding facebook icon or download wallpaper for your computer, iphone or ipad or even order a button ($5) to proudly wear, letting everyone you encounter know the state of affairs inside your noggin. Send us a shout out and tell us about your day. Although we are not licensed psychologists we may be able to help you with your “ratings issues.”  We have been known to lift clients’ spirits and sometimes talk them down off the roof.  ”Find your happy place” with OrangeRoc!
